SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is used by product and marketing teams during strategic planning to identify what their product is doing well, where it can improve, and how it fits in the competitive landscape. It can also be applied even more strategically at the company level. However, the explanations below assume that you will use them for product planning purposes (unless otherwise indicated).

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Components of a SWOT analysis

Strengths

Strengths are an internal assessment of the product’s attributes that give it an advantage over other products. These can be features of the product or characteristics of the business. For example, a strength of one product may be its wide range of integrations, while for another, it is veteran product leadership.

Opportunities

Opportunities are usually external to the product and can range from partnerships to new markets. These can also be future product expansion opportunities — expressed as unmet customer needs that the team has identified.

Weaknesses

Similar to strengths, the weaknesses component of the SWOT analysis is an internal assessment of the product’s attributes that put it at a disadvantage when compared to alternatives. For example, a weakness could be a key feature that the product is lacking.

Threats

Threats are typically external factors impacting the product. These factors can be anything ranging from economic factors to emerging technology. Ultimately, these threats are the obstacles facing the business and what could adversely affect the product in the future.

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MY SWOT ANALYSIS

Who first used the phrase “Web 2.0” in the first place? ( picture or video )

Tim O’Reilly

Describe in “one word” the difference between:Web 1.0, Web 2.0 and Web 3.0
The first stage, web 1.0, was about connecting information and getting on the net. Web 2.0 is about connecting people putting the “I” in user interface, and the “we” into a web of social participation. The next stage, web 3.0, is starting now.

What are the sites called wikis? (examples using logos)

The other two appeals are ethos (ethics) and pathos (emotion). Appeals to logos are those that involve or influence the logical reasons an audience should believe an argument. … Examples of logos in an argument for tax reform might include: The United States has the highest corporate income tax in the world.

Explain what is the trend named Nomadicity.

Nomadicity is the tendency of a person, or group of people, to move with relative frequency. Leonard Kleinrock and others have written of the need to support today’s increasingly mobile workers with nomadic computing, the use of portable computing devices and, ideally, constant access to the Internet and data on other computers. Standards such as the IETF’s Mobile IPv6 standards and Dynamic Host Configuration Protocol (DHCP) can be said to support nomadic computing.

What is a “Mashup” for networks? (examples)

Traditional mashups blend information from multiple sources. Sometimes, however, they just reinterpret existing data from a single source. … For example, Housingmaps.com is a mashup that applies real estate information, such as apartments for rent or homes for sale, from Craigslist to Google Maps.

What do you think about the 2.0 controversy?

David Hornik, famous as the VC at August Capital who made some of the first true web 2.0 investments, is actually a lawyer. And a good one. Not to mention a Harvard Law School grad. (Who now teaches at a business school.) He has the go-to post on the web 2.0 trademark controversy, in which a conference promoter (CMP) sent a cease-and-desist letter to an Irish non-profit with a plan to hold a conference using the term “web 2.0” in a manner that CMP believed violated their rights. Equally important, to be sure, is Tim O’Reilly’s summation/apology post (CMP works with O’Reilly on the huge

JavaScript

JavaScript, often abbreviated as JS, is a high-level, interpreted scripting language that conforms to the ECMAScript specification. JavaScript has curly-bracket syntax, dynamic typing, prototype-based object-orientation, and first-class functions.

Python

Python is an interpreted, high-level, general-purpose programming language. Created by Guido van Rossum and first released in 1991, Python’s design philosophy emphasizes code readability with its notable use of significant whitespace.

Ruby

Ruby is an interpreted, high-level, general-purpose programming language. It was designed and developed in the mid-1990s by Yukihiro “Matz” Matsumoto in Japan. Ruby is dynamically typed and uses garbage collection.

PHP

PHP: Hypertext Preprocessor is a general-purpose programming language originally designed for web development. It was originally created by Rasmus Lerdorf in 1994; the PHP reference implementation is now produced by The PHP Group.

VBScript

VBScript is an Active Scripting language developed by Microsoft that is modeled on Visual Basic. It allows Microsoft Windows system administrators to generate powerful tools for managing computers with error handling, subroutines, and other advanced programming constructs.

• Standard: 80% or more of websites use the same design approach
• Convention: 50 – 79% of websites use the same design approach
• Confusion: 49% or fewer websites conform, no single design approach dominates

Practical Insights for Web Designers

Conforming to standards are an easy way to meet the expectations of your audience. Your visitors are not blank slates. Your website is the millionth website they’ve visited, so they come with strong ideas about what they’ll find and where they’ll find it. And the website is key to your digital marketing basics.

Why make your site different?

If a design element is expected in a certain place, then that’s where it should go.

Beyond design elements, there are types of web design standards that all good designers understand:

Brand Standards

Colors, type and tone are specific to every business. You should have a style guide for your website and stick to it.

Coding Standards

Websites should be built using the programming standards agreed upon by the W3C. This makes them more likely to display and behave properly in browsers.

Accessibility Standards

Access to information is a basic human right. This has been recognized by the UN Convention on the Rights of Persons with Disabilities. Follow these standards to make your site accessible to everyone.

Standard web conventions are shorthand for good design. If you break any of these rules, you should do so intentionally and with a very good reason. And you should plan on measuring the impact of being unexpected.

Does your site follow best practices? Or do you break the rules?

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